Your members never log off. Neither do we.

As consumer expectations for fast, digital communication continue to grow, CRC's Social Media Monitoring and Response service ensures its membership can meet their consumers where they are, any time of day. This service provides 24/7/365 monitoring of utilities' social media channels, delivering real-time responses, consistent member experiences and proactive engagement. Designed to help electric utilities maintain a strong and response online presence, the service also includes content moderation, reputation protection, and critical communications support during outages and major events.

By combining around-the-clock monitoring with timely, accurate responses, CRC helps organizations stay connected while safeguarding their reputation and strengthening member trust.

“Social media has become a popular way for consumers to seek information and support, especially during high-impact moments,” said Brad Fjelsta, CRC’s president and CEO. “With this new service, we’re bringing the same dependable, people-first approach our members have trusted for decades on the phone directly to their digital channels. Our team is continuously monitoring and engaging—responding to comments and messages, removing inappropriate content, and ensuring members feel heard and supported around the clock.”